When it comes to digital marketing campaigns, a brand must have a strategic plan to help establish a successful online presence.
In this article, you will learn How to Run a Digital Marketing Campaign that takes your sales and company presence to the next level!
What Is a Digital Marketing Campaign?
Before getting to know how to run a digital marketing campaign, you first need to know what does a digital campaign mean. A digital marketing campaign is an established plan that employs a multi-channel strategy across several digital platforms to advertise a business’s services and products to a targeted online audience.
Why are Digital Marketing Campaigns Crucial to Brands?
Brands use this strategy to raise profits, increase traffic, and raise brand awareness, improving customer interaction and creating enduring brand loyalty.
Additionally, planning a digital campaign helps brands determine their target audience, goals, and the best strategies to help reach those goals, including Search Engine Optimization (SEO), Pay Per Click (PPC), social media marketing, content marketing, etc.
Sometimes, a company might run concurrent campaigns to complement its marketing plan and goals and achieve better results.
Digital Marketing Campaign Steps
To deeply understand how to run a digital marketing campaign, here are the basic steps to create a successful campaign.
1. Set Campaign Goals
Before doing anything else, you should determine your main goals for launching a successful digital marketing campaign.
These goals include raising brand awareness, boosting sales, generating leads, keyword ranking, email list growth, or gaining more social media followers.
You shouldn’t forget to identify the outcomes you hope to achieve at the end of the campaign.
2. Define Your Target Audience
You need to specify your marketing campaign’s target audience.
The most effective way to accomplish this is to create a customer profile, which is a description of your perfect client, and it will contain some details such as their names, ages, gender, interests, and so on.
3. Do Research on Topics and Keywords
You should find topics and keywords that are relevant to your audience. To achieve this, you need to think like your customers and try to guess what keywords they would use to search for your services or products on Google or any platform. You can also utilize Google Keyword Planner or a tool such as Answer the Public to discover the related keyword.
4. Perform a Competitor Analysis
One of the most important steps to learn how to run a digital marketing campaign is to learn how to do a competitor analysis.
You should look at your competitors; this will enable you to comprehend their tactics. You can spy on their sponsored ad campaigns using tools like Facebook Ads Library and Google Ads Library.
The goal of this is to make your campaign more effective and outperform those of your competitors.
5. Choose the Channels for Your Campaign
To make sure your efforts are targeted and efficient, it’s important to choose the channels that best fit your goals and target audience.
Many digital marketing channels help you improve your campaign, including influencer marketing, affiliate marketing, social media, email marketing, SEO, and PPC.
6. Set Campaign Budget
Your strategy and action plan will be easier to develop if you are aware of the upfront costs associated with a digital marketing campaign.
You should consider the following when setting your budget:
- The price of the tools you require, such as cameras, software, etc.
- The cost of the campaign testing, like A/B testing.
- The fee for placing an advertisement, depends on the type of platform.
- The design budget (in-house or outsourced).
7. Create a Content Strategy
You must develop a content strategy for your campaign in order to accomplish particular business goals. This content could be text, video, audio, or photo.
You should explain in your content strategy the particular type of content you’ll use in your campaigns, the content creators, and the best practices for utilizing each content asset.
8. Build Landing Pages
A landing page is a separate webpage on your website that you can use to showcase your services or products and guide visitors. Landing pages are crucial to your marketing approach, as an effective landing page can convert visitors into actual customers.
9. Start Your Campaign
Now you’re ready to launch your campaign. It may be difficult to gain immediate feedback, but you can track how viewers respond to the content you create through time spent on a page, social media shares, comments, and sign-ups.
10. Track Performance Improvement
Performance data is usually obtained digitally using Google Analytics or the insights feature on specific social media platforms, as every advertising platform includes a performance tracking dashboard. Choose the performance indicators that will help you measure the success rate at specific times that align with your campaign goals.
Summary
If you are still asking how to run a digital marketing campaign, Briefly, it starts with identifying the campaign goals. Next, check your audience and competitors to find keywords for your campaigns.
Then decide which digital channels to use to carry out your campaign and set your budget. Thus, you can create a project plan, produce the relevant content assets, and start your campaigns.